Murrna

Organized visit campaigns for measurable branch feedback

Understand the customer experience inside your branch.

Murrna helps local businesses run organized visit campaigns: a clear offer, a defined time window, limited seats, check-in, and a post-visit survey. You get practical data and feedback to measure the experience and improve it.

Structured campaignOffer, timing, seats, and branch details stay clear
Attendance trackingMeasure real visits instead of bookings only
Post-visit feedbackConnect each visit to a practical survey result
M
MurrnaCampaign operations

Campaign operations

Campaign performance overview
Active campaign
Claimed seats2618 checked in
Survey progress88%Post-visit feedback
Review queue3No-shows and flags
North Riyadh CoffeeLive18 / 30 seats88% survey
Dinner HouseScheduled12 / 20 seatsWindow ready
Al Yasmin branchReview2 flagsStaff follow-up
Campaign readiness

Branch, offer, seats, survey, and billing are visible before launch.

Ready for next campaign

Step 00

What Murrna helps you test

Murrna is built for focused visit campaigns, not generic exposure. Use each campaign to measure a new offer, service flow, branch experience, or customer perception through visits with a clear goal.

Validate before scaling

Run a controlled visit campaign before expanding an offer, service change, or branch initiative.

Reach reliable visitors

Limited seats, reminders, and attendance tracking keep participation focused and accountable.

Connect visits to feedback

Every survey is tied to an attended visit, so the feedback reflects a real branch experience.

Decide with clearer data

Results summarize attendance, no-shows, survey themes, feedback quality, and recommended next steps.

Business profile readyVerification pathRequired before launch

These are the profile checks used before campaign access opens.

01CR or UNNRequired
02Representative mobileRequired
03Saved branchRequired
04Admin approvalBefore launch

Step 01

Verified businesses, real locations, controlled campaign setup.

Start with a verified business profile, not a loose listing. Murrna uses representative details plus CR or UNN, then supports provider lookup or manual approval before campaigns go live.

CR or UNN business registrationVerified profile and saved branches

Step 02

The operating loop

From registration to results, Murrna keeps the campaign flow clear: verified business details, saved branches, visit seats, attendance tracking, post-visit surveys, and a clean result view.

01

Verify the business

Register with representative details plus CR or UNN, then enrich or manually approve the profile.

02

Build the campaign

Select the saved branch, offer, visit window, seat count, and required survey.

03

Open visit seats

Notify eligible visitors and let seats fill first come, first served.

04

Confirm the visit

Use QR, staff confirmation, or manual confirmation for check-in, then unlock the survey.

05

Review the result

Compare attendance, feedback quality, themes, no-shows, and promotion usage.

Step 03

Clear campaign signals from real visits.

Track claimed seats, confirmed attendance, checked-in visitors, survey answers, feedback quality, no-shows, reminders, and promotion usage from one operating view.

Visit-to-feedback conversion88% complete
88%

Feedback coverage from checked-in visits

themes foundRepeated comments grouped for review
12
Service speedpositive64%
Offer claritymixed28%
Staff follow-upneeds review8%
service ratingStrong enough to repeat with changes
4.6

Average post-visit score

Service speedpositive64%
Offer claritymixed28%
Staff follow-upneeds review8%

Step 04

Learn what to improve before a wider launch.

Each campaign should answer a practical business question: does the offer feel valuable, did the service flow work, was the location experience clear, and what should change before a wider launch?

Campaign windowTuesdays, 2:00 PM - 4:00 PM
Campaign goalMeasure the offer and service experience with a post-visit survey
30seats
18checked in
16surveys
Before launch

Offer, capacity, survey, reminders

During visit

Claims, check-ins, no-shows

After visit

Ratings, themes, next action

Post-visit survey openMeasure the offer and service experience with a post-visit survey

Step 05

What the business receives

After the campaign, the business should see what happened, what visitors said, and what should change before the next campaign.

claimed seats30 seats opened
26
valid check-insQR or staff confirmed
18
completed surveys88% completion
16
priority fixesFrom repeated themes
4
01Service flow

Visitors liked speed after queue changes

02Offer value

Bundle price needs clearer copy

03Branch readiness

Peak-hour staffing needs review

For visitors

A simple visitor app from reservation to survey.

Visitors use the mobile app to follow available campaign steps: view the visit details, claim a limited spot, check in at the branch, and complete the survey after the visit.

Available campaign detailsClaim a limited visit spotCheck in and complete the survey
30seats opened
26spots claimed
18visits confirmed
16surveys completed
Discover

Eligible visitors see available campaign details.

Reserve

Limited seats keep participation controlled.

Check in

Attendance is confirmed before feedback opens.

Survey

Feedback connects to a real visit.

Start with one clear visit campaign.

Register your business, choose the branch, define the offer, set the visit window, and track attendance, surveys, and results from one operating view.